When a business is looking to attract and engage with new clients, a capability statement outlines what you can offer potential clients and provides the essential details to help them decide whether to do business with you.
How quickly and concisely could you explain what your business does or, more importantly, what you can do for clients?
Whether you’re looking to win new clients, grow your business by submitting requests for tender or market your business better, a capability statement can help.
Here’s the rundown on what a capability statement is and how to create yours.
What is a capability statement?
A capability statement outlines what you can offer potential clients and provides the essential details to help them decide whether to do business with you. It can also be used to open doors to new suppliers or incorporated into tender documents.
Your capability statement could be a couple of paragraphs through to several pages – depending on where and how you plan to use it.
Why does my business need a capability statement?
A capability statement can help you:
- – respond to requests to tender (many tender applications require a capability statement to ensure your business can meet the client’s requirements)
- – highlight your skills/qualifications/track record to improve your ability to win contracts or attract new clients
- – showcase your business in a professional manner and stand out from the competition.
Want to know more ? Contact the KBCCI today and we can connect you with our Business Adviser who can support you with your business.